Work with us to design, develop & implement regenerative supply systems.
With over a decade of experience in regenerative agriculture and supply design, Terra Genesis works with companies to develop their ability to source regenerative materials and ingredients from reliable and resilient suppliers.
Early adopter brands recognize the huge opportunity that sourcing materials from regenerative agriculture has for their business. Regenerative supply contributes to Net Zero goals, reduces supply risk, meets ESG performance requirements from regulators and investors, and improves business impact.
For those brands looking to lead the transformation of their industries to become drivers of ecological and sociocultural regeneration, sourcing from regenerative agriculture is an essential strategy.
Sourcing from regenerative agriculture is challenging because:
- The industry lacks a unified industry definition or standard for regenerative agriculture
- A supply of regenerative materials and ingredients is not readily available in the marketplace
- There is no standardized system for monitoring and verifying the impacts of regenerative agriculture
How we work with brands
Foundations of Regenerative Supply
We work with you to establish the foundations for your regenerative supply system by laying the groundwork for developing and implementing strategic and credible regenerative sourcing initiatives. In the process, you will develop a comprehensive understanding of the history and industry landscape of regenerative agriculture and approaches to qualifying and measuring your impacts.
This involves establishing your goals for regenerative agriculture sourcing initiatives and developing a brand-specific definition of “regenerative agriculture.” Building on your brand’s approach and your specific ingredient portfolio, we support you to develop a strategy for measuring and qualifying regenerative supply.
Regenerative Sourcing Strategy
We co-create a strategy for your regenerative sourcing initiative and develop the skills and resources your team needs to engage your supply partners to implement it. We help identify the most impactful and best-aligned opportunities for investing in regenerative agriculture within your supply network by analyzing your supply risk, landscape suitability, regenerative crop and cropping system potential, community needs and impact, carbon emissions reduction and sequestration opportunities, and farmer adoption costs.
This process can include:
- Strategic design, planning and budgeting for regenerative sourcing initiatives
- Development of impact metrics or KPIs for regenerative production and purchasing
- GHG reduction assessment for regenerative supply
- Pilot project design
- Supply system logistics and planning
Regenerative Supply Development
We work with your team to develop direct sourcing relationships with regenerative producers, and establish regenerative agriculture supply pilot projects. We help form partnerships with farmers and brands as a project developer, educator, technical service provider, and broker.
Through our extensive international network of farmers, processors, distributors, and brands, we help to establish sourcing relationships that support farmer’s aims to implement regenerative farming systems and brand’s aims to source from them. Our team helps craft supply agreements and contracts to ensure the formation of successful and equitable supply relationships.
This process can include:
- Regenerative supply assessment, project design & implementation
- Farmer capacity and capability development
- Insetting strategies
- Supply logistics and planning
- Creation of Establish direct, credible and equitable sourcing relationships with regenerative producers including supply agreements and forward contracts.
Collaborative Sourcing Partnerships and Buying Groups
Making the transition to regenerative supply systems comes with inevitable risks and transition costs. We work with brands to establish innovative collaborative sourcing partnerships and buying groups around regenerative supply origins. Brand-to-brand regenerative supply partnerships activate industry innovation, decrease investment risk, and increase the viability and impact of regenerative supply origins.
As a buying group member you will share the risks and costs related to the development of regenerative pilot initiatives and insetting programs with other group members. This way your company can start accessing regenerative supply without taking on all the risks by itself.
Additional advantages of buyer groups include:
- Levels of membership and investment options
- Access to direct sourcing to regenerative producers
- Decreases effort and risk in establishing direct sourcing relationships with producers
- Streamlines regenerative insetting initiatives
- Increases ROI in regenerative supply insetting initiatives
- Financial savings on purchase orders and procurement labor expenses
connect with us
VF Corporation brands Timberland, Vans and The North Face have partnered with Terra Genesis and smallholder Wanakaset farmers in Thailand in order to develop the world’s first Regenerative Outcome Verified – ROV™ rubber supply system.
Improvement in rubber farmer and community well-being
Meet sourcing requirements for 500MT of rubber by 2023
Our approach to supply development began with a detailed study of the local landscape context of Phatthalung and the traditional land-management system of the local community, and the development of relationships with key leaders of the local rubber producer network. We were guided by the wealth of proven traditional knowledge, and experience from the local community, who have long recognized the importance of the regeneration of ecosystem health and the development of resilient local economies. The subsequent project design was structured to provide beneficial outcomes for the farmers, the community, the landscape, and our brand partners at VF.
The “Wanakaset” farming system (meaning: agroforestry and self-reliance in Thai) integrates rubber trees with a great variety of other beneficial species, including fruit trees, perennial vegetables, medicinal herbs, timber, and more. No two Wanakaset agroforestry farms are alike; they are each a reflection of the specific needs and creativity of the farmer who created and manages the system. These are extremely biodiverse systems, both in terms of agrobiodiversity (up to 100 crop varieties in some cases) as well as a great diversity of native plants, animals and fungi. Farmer application of ecological management practices has been a key driver of regeneration of the local landscape, reestablishing a thriving forest ecology analogous to the pre-existing forest of the Tenasserim rainforest.
Wanakset farmers have been practicing regenerative farming for decades because they know that this is the best way to ensure the wellbeing of their families, their community and landscapes, now and in the future. However, they have never been able to receive a premium for their product which has prevented the expansion and adoption of their methods by other farmers. By establishing a long-term mutually-beneficial partnership with VF, more farmers are now able to receive a premium for their differentiated product, as well as access to the capital, resources, information and institutional support needed to incentivize other farmers in their network to transition from conventional to regenerative forms of production. Rubber is now being sent to VF’s manufacturer in China. In order to meet their supply requirements we will be integrating thousands of new farmers in Phatthalung and neighboring provinces, into the regenerative rubber group over the next few years.
In order to define and contextualize what regeneration means in this landscape context we have worked with the farmers to co-develop an ROV™ system for the project which enables us to track the regenerative impact of the project in real time. We use a combination of on-the-ground data collection and remote sensing that is provided by the farmers themselves, local researchers, and Terra Genesis. We can now verify the social and ecological outcomes being achieved and provide farmers with concrete data that reveal how regeneration is taking place. This supports the further evolution of regenerative approaches to production. The ROV™ provides a sound foundation of geographically-specific data to be considered alongside regional environmental laws and regulations, which is crucial for client partners who are looking to substantiate environmental claims being made about their products. This approach enables VF to substantiate claims regarding products manufactured with rubber from this origin, and for their customers to choose a product that is aligned with their environmental and social values.